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The George Integrated Public Transport Network (GIPTN) is a project aimed at launching a new and improved public transport system for George and surrounding areas.

GO GEORGE is operated by the public transport operators with existing services in the George area. The first trial phase launched on 8 December 2014, with routes rolling out in phases over the following months.

The aim is to provide a quality public transport service that is reliable, affordable, safe, convenient and accessible, and contributes to a better quality of life for all.

At the heart of the project is an empowerment model that sees public transport operators who were operating minibus taxi or bus services in George forming a company to deliver the new scheduled bus service in terms of a contract.

The George Municipality, with the support of the Western Cape Government, has negotiated a 12-year contract with this new company, in line with national government policy. Part of the agreement is that other public transport services cease to operate on the GO GEORGE routes.

The Municipality is responsible for the service, ensuring that safety, quality and customer service standards are maintained.

Buses comply with the Road Traffic Act and the more specific requirements of the operator contract. Operators are penalised if buses travel too fast, do not adhere to routes and timetables, are not clean or do not comply with several other contracted obligations. Drivers are expected to drive considerately and within the law. Speed of the vehicles is limited and the buses are being monitored by tracking devices.