NATIONAL TRANSPORT MONTH: From Georgie to gadgets: GO GEORGE engages the community

6
Oct '25
Two mascots, one resembling a cat and the other a bus, entertaining a group of children on a kids' road safety track.
The GO GEORGE mascot Georgie and the Traffic Department’s Danny Cat entertained a group of children from the Splash Kids Zone After-Care Centre at the George Municipality’s Junior Traffic Training and Road Safety Centre on Monday. They were surprised by a visit from the Western Cape Minister of Mobility, Isaac Sileku (in the white shirt), who cycled and danced along with the youngsters, handing out GO GEORGE prizes to those who could correctly answer questions about the bus service.

GO GEORGE has a dynamic line-up of activities planned for October to celebrate National Transport Month and spotlight the many facets of its bus service.

Throughout the month, a branded GO GEORGE gazebo will rotate between key bus terminals: the Garden Route Mall, the Blanco triangle, Market Street in the CBD, and the Smart Card Kiosk next to Truns in Thembalethu. Here, communication champions and the GO GEORGE community liaison officer will engage directly with passengers – both at the terminals and onboard buses – to promote the various digital tools available for trip planning and service information, and to educate passengers in the use thereof. These include QR code scanning and website-based route planners such as the interactive stop explorer and timetables. The general functionalities of the GO GEORGE chatbot which is set to be introduced during Transport Month will also be explained.

Educational outreaches

Youth-focused outreaches will feature the beloved GO GEORGE mascot, Georgie, and centre on passenger rules, and pedestrian and road safety around buses and bus stops. In addition to planned primary school visits, the GO GEORGE communications team has already participated in a lively educational event at the Municipality’s Junior Traffic Training and Road Safety Centre – always a hit with young learners and an effective platform for reinforcing safety messages.

With learner ridership up by 8% over the past year, GO GEORGE is also reaching out to the newly elected Junior Town Council. These young leaders will be treated to a guided tour of the George Link bus depot and a hands-on bus ride experience, showcasing the environmental and community benefits of public transport.

Supporting senior passengers

Older passengers remain a key priority for GO GEORGE. As the service continues to innovate digitally, it is committed to ensuring that senior users are not left behind. Outreach visits to old-age homes will include demonstrations and hands-on opportunities to explore new digital tools, helping to reduce anxiety and build confidence in using these resources.

For more information about the bus service or support with trip planning, GO GEORGE can be contacted by phoning the Call Centre on 0800 044 044 or sending an email to info@gogeorge.org.za. Alternatively, explore this website or the GO GEORGE Facebook page.

The Western Cape Minister of Mobility, Isaac Sileku (in the white shirt, on bicycle), enjoyed participating in a lively educational event at the Municipality’s Junior Traffic Training and Road Safety Centre on Monday. Far left is Morné Lakay, GO GEORGE Manager, in the middle left of mascot Georgie is George Traffic Chief, Janine Wells with George Councillor Brendon Adams on her right, and third from right, Edwin Felix, Senior Traffic Officer with staff and children from Splash Kids Zone, as well as GO GEORGE and Traffic staff.
Two mascots, one resembling a cat and the other a bus, dancing.
Road Safety mascot Danny Cat won this year’s dancing competition against his colleague Georgie, the GO GEORGE mascot.

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