GO GEORGE has been visiting schools all over town over the past month to assist learners who use the bus service with route planning.
School children are an important component of passengers using the GO GEORGE bus service daily, with more than 600 of them taking the bus to school. Although they thoroughly know their way to school by now, the communications team of the bus service realised that the learners might not be aware of the different options available to them, and embarked on an extensive route planning campaign.
“We saw learners waiting at bus stops, hoping to get onto a bus that’s already full, while another more convenient route is available,” says James Robb, GO GEORGE Manager. “Coming from a background of using taxis or school buses that travel on one route only, they did not realise they now have a choice, and that the network of routes gives them several options.”
At first, a survey was conducted to establish how many learners in each school use the bus service, and from which areas they travel to school. A unique map depicting the different options available to school and back home was then created for each school and handed out and discussed with the young passengers during a follow-up visit.